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תחכמוני 12, נוה צדק

תל אביב - ישראל

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    MEWS

    SPRING-SUMMER 2018

    HEROES LYRICS

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    The world is a vampire.

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    Money is the reason we exist,

    everybody knows it, it’s a fact. 

    Kiss, kiss.

     

    Cause we are leaving in a material world, and I am a material girl. 

    I’m bringing sexy back.

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    I can’t feel my face when I’m with you, but I like it.

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    One day you’re in, and the next day you’re out. 

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    Baby you can drive my car,

    yes I’m gonna be a star. 

    I shine bright, like a diamond. 

    And I wanna dance with somebody,

    Somebody who loves me. 

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    But money is the reason we exist,

    everybody knows it, it’s a fact. 

    Kiss, kiss. 

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    We can be heroes, just for one day. 

    The time before it has been fashion as we know it. 

    Nothing changed, but all is new. 

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    I’ll stop wearing black when they invent a darker color. 

    Fashion is part of the daily air, and it changes all the time. 

    Always dress like you are going to see your worst enemy. 

    The future is handmade. 

    Reaction to a digital overdose,

    dictionary definition of realness,

    perfected imagery that swamp our consciousness. 

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    Whoever said that money can’t buy happiness,

    simply didn’t know where to go shopping. 

    Fashion may not be art, but it is an art form. 

    I like my money right where I can see it, hanging in my closet.

    Style is primarily an instinct. 

    Make it simple, but significant. 

    Fashion is the armpit to survive and every day life.

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    I don’t do fashion, I am fashion. 

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    But money is the reason we exist,

    everybody knows it, it’s a fact,

    kiss kiss. 

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    When I’m with you all I get is wild thoughts.

    Wild wild wild. 

    Cause we are leaving in a material world, and I am a material girl. 

    What you wear is how you present yourself to the world.

    Especially today, when human contacts are so quick.

    Fashion is instant language. 

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    Style is primarily a matter of instinct.

     

    What is fashion right now?

     

    Capture the current spirit,

    and reflect the passing zeitgeist. 

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    Whoever said that money can’t buy happiness,

    simply didn’t know where to go shopping. 

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    The time before it has been fashion as we know it,

    it was a the era of a true one of a kind.

    Things that are out of time. 

    Nothing changed but all is new. 

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    The future is handmade. 

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    Reaction to a digital overdose,

    dictionary definition of realness,

    perfected imagery that swamp our consciousness.

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    Pure intense emotions. 

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    It’s not about design, it’s about feelings.

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    ANNA LANN X MEWS

    If you've never heard of Anna Lann before, consider this your long-overdue introduction.

     

    The Latvian-born, Tel Aviv-based artist makes wildly experimental pop that's heavily informed by underground dance music.

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    The 'Runway Edition' plays host to Anna's own vocals, and was recently featured as the soundtrack to MEWS by Gal Shenfeld's spring/summer 2018 collection 'Heroes' at Tel Aviv Fashion Week.

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    Anna is also a talented director and visual artist, and we're looking forward to working together on some exciting projects later in the year. Stay locked for more details.

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    CAMPAIGN​

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    READY TO WEAR

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    FEED

    DOWNLOAD HERE